In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the …

Search engine rankings are determined by search engine algorithms. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Sentiment is an increasingly interesting factor for search (and social media). Have you …

But even for businesses where image search is not so relevant, images offer a way to provide additional context on the page. Why do online businesses disavow links? Search engines love press releases almost as much as they love blogs. For example, where would one find a rocking horse restorer …