Tell me more about domain authority

The easiest path forward is avoidance, steering clear of the most brutal competition by investing in other keyword targets and link sources that your competitors don't touch. By now, you likely know about the important role that links play in search engine optimization (SEO). Spend a few days in a …

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Matching Google: the evolution of exact SEO campaigns in Google My Business

Okay, so semantically related words are tactically useful for today's site optimization. Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the query on a deeper level and deliver the exact information the user is looking for. Why …

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Finding the Buzz

Which blogs should you collaborate with? If you're stuck on where to build links, consider looking at the backlink profiles of your competitors. Have you tried storytelling in business to boost customer engagement? We More In Depth know that getting backlinks (a.k.a. inbound links) from trusted websites is …

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Getting to position zero using featured snippets

In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the …

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Actionable tips on doorway sites and Pinterest

Search engine rankings are determined by search engine algorithms. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Sentiment is an increasingly interesting factor for search (and social media). Have you …

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