Getting to position zero using featured snippets

In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the …

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Actionable tips on doorway sites and Pinterest

Search engine rankings are determined by search engine algorithms. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Sentiment is an increasingly interesting factor for search (and social media). Have you …

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