What everyone ought to know about stickiness

When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Pay close attention to how your results develop over time, and don't be afraid to make changes when you need …

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Maybe canonical URLs will be a thing of the past

Avoid dated domain naming techniques like replacing words with numbers. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain …

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Invest in googlebot crawlers

Add buttons for sharing your content in social media. This has been proven over and over again when analyzes top ranked web pages. You don't have to worry about every literal version of a keyword or phrase in the current context-based era of SEO, but you also can't ignore the …

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Optimizing Content Quickly and Ferociously without relying on trust rank

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative …

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