In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the …
more ...The amount of documents recorded here is less important than the high quality standard. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won't stick around. Chances are, they'll go to your competitors to find content that's easier to consume …
more ...Search engine rankings are determined by search engine algorithms. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Sentiment is an increasingly interesting factor for search (and social media). Have you …
more ...But even for businesses where image search is not so relevant, images offer a way to provide additional context on the page. Why do online businesses disavow links? Search engines love press releases almost as much as they love blogs. For example, where would one find a rocking horse restorer …
more ...Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative …
more ...Have you ever wondered how your web pages look to search engines? Even if you select only one word-of-Web method, try to show up on several sites multiple times, whether they're blogs, directories, chats, or message boards. App store optimization for mobile applications is a colossal industry. Would an inexpensive …
more ...Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. A key step to starting a successful local lead generation business is finding a …
more ...What Are The Most Important Factors SEO Marketers Consider? Potential readers will know, upfront, exactly what question your content is going to answer, which is valuable. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract …
more ...To save costs, marketers can automate tweets so that posts are generated on a regular basis; however, followers soon discover that the company does not answer their responses. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your …
more ...