Matching Google: the evolution of exact SEO campaigns in Google My Business

Okay, so semantically related words are tactically useful for today's site optimization. Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the query on a deeper level and deliver the exact information the user is looking for. Why …

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What everyone ought to know about text links

Google looks at context clues (a judge of whether your link is helpful and beneficial to the conversation or just there to promote your rank). Basically, it's a coding format you can use on your site to tell Google how to read information like events, people, organizations, actions, reviews, and …

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Maybe canonical URLs will be a thing of the past

Avoid dated domain naming techniques like replacing words with numbers. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain …

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Invest in googlebot crawlers

Add buttons for sharing your content in social media. This has been proven over and over again when analyzes top ranked web pages. You don't have to worry about every literal version of a keyword or phrase in the current context-based era of SEO, but you also can't ignore the …

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