They're going to see a website address which exactly matches what they're looking for and the website is clearly relevant. If you don't know who your competition is, search for some of your most important keyword targets - sites that consistently rank well are the ones to take a look at …

You could click links to drill down through the directory and find what you needed, similar to flipping through a Yellow articles directory. The vast majority of articles you write or produce will receive zero shares and zero links. Undergoing lasik eye surgery is a great way to improve your …

Quite possibly one of the hottest topics right now in SEO is structured data and schema markup. But if you have a well-established business website, you need not do the makeover and can settle with the URL that reflects the business. The best steel buildings offer fantastic value for money …

Adapting to this development is essential, and you can do it by ensuring that your website and its content - both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data …

Okay, so semantically related words are tactically useful for today's site optimization. Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the query on a deeper level and deliver the exact information the user is looking for. Why …

Google looks at context clues (a judge of whether your link is helpful and beneficial to the conversation or just there to promote your rank). Basically, it's a coding format you can use on your site to tell Google how to read information like events, people, organizations, actions, reviews, and …

Avoid dated domain naming techniques like replacing words with numbers. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain …

Add buttons for sharing your content in social media. This has been proven over and over again when analyzes top ranked web pages. You don't have to worry about every literal version of a keyword or phrase in the current context-based era of SEO, but you also can't ignore the …

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. A key step to starting a successful local lead generation business is finding a …